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Road Safety (pitch)

The client wanted a fun and non-preaching campaign to target after work drinkers in a borough of London.


The campaign I came up with is not anti-alcohol nor is it anti-fun, we just want people to respect the road and it’s users when inebriated, after all, we all like to monkey around after a drink or two, infact, you could say it’s evolution in reverse. 


Campaign development


Borough of London Council

Designed while working for

Zest the Agency

All work owned and managed by
Zest the Agency

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